Over the weekend, Apple debuted its first round of ads for its wireless earbuds. Among four of the ads launched is one that shows a young man dancing on the streets of a city wearing the Airpods — of course, not one of the all-white gadgets drops from his ears. The importance of Apple having to convince people that the earbuds won’t easily fall out is not lost in the ad, as the video titled “Stroll” is the longest of the four.
Launched online on Dec. 13 for $159.99, the Siri-enabled headphones provide up to 5 hours of music playback and easily connect to the iPhone. To charge the AirPods, the device’s travel case doubles as a charging station that provides up to 24 hours of battery life for the headphones. Replacing a lost Airpod costs about $69.
Despite the odd-look of the Airpods and concern on possible loss, consumers may have stepped up big-time to buy the earbuds for Christmas. On the day Airpods launched, ten times more money was spent on headphones than the pre-holiday average, according to data from Slice Intelligence (chart below).