Thursday, Jan 21st 2021 4:21 AM

Market Digest Nigeria


Firm Launches Tractor Hiring App to Boost Agric Productivity


Origin Automotive Works, a leading indigenous technology firm, has unveiled a new tractor hiring App, “Tractor on the Go”, as part of efforts to revolutionise agricultural and farming practice in Nigeria.


With the innovation which resulted from five-year painstaking efforts, the company has helped in building a robust platform, infrastructure base across the 36 states; training operators and mechanics and most importantly, logistics of moving tractors nationwide.

Tractor on the Go is a mobile application platform that helps connect millions of farmers to modern agricultural facilities and equipment such as tractor, sprayers, planters and harvesters.

The app is designed with simplicity, ease of use and functionality in mind with a guarantee that users will enjoy hassles-free experience while searching for reliable and efficient mechanization equipment for their farmland.

Speaking at the launch of the mobile application platform, President, Origin Group, Prince Joseph Samuel explained that the launch was aimed at eliminating impediments on the way of expanding mechanisation and delivering seamless mechanisation services to farmers in remote villages optimise their yields and maximise farmland productivity.

He added that TOG was committed to shifting farmers’ orientation towards the opportunity to farm during wet and dry seasons via the adoption of irrigation technology provider as part of the company’s numerous services.

Prince Samuel noted that the mobile application, which is beneficial to different categories of users including agents, farmers and operators, has been designed to assist users access tractors that would enable them to perform timely farming operations and achieve economies of scale in food production.

Speaking on the features of the application, Mr. Olusegun Emmanuel, Product Development Manager, noted that the platform remained the biggest game-changer that would take agricultural practice to new heights, noting that this will attract interest from youths who are unemployed at the moment.

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