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Market Digest Nigeria

Business

MTN Surpasses Airtel, as 370,845 Glo Subscribers Jump Ship

Competition for internet subscribers in Nigeria took a different turn as Nigeria’s largest mobile telecommunication company, MTN, led the way in the month under review.

Operators in the industry showed no sign of relenting, as they intensified efforts to outcompete each other for market share in an increasingly fickle market. According to data from the Nigerian Communication Commission (NCC),  a total of 493,556 internet subscribers dumped Glo and 9mobile during the month in favour of MTN and Airtel, two of Nigeria’s largest data sellers.

MTN edges out Airtel after a 5-month drop

MTN edged out Airtel for the first time in 5 months, gaining a total of 488,120 internet new subscribers. This contrasts sharply against an earlier reports which showed that MTN lost a whopping 667,245 internet subscribers, while Airtel Nigeria gained the biggest. MTN now has 52,163,778 subscribers.

Airtel, which had led the way in recent months in terms of gainers, recorded a drop. In October, it gained 420,031 internet subscribers, compared to 444,598 gained in the previous month. Airtel Nigeria continues to witness additional internet subscribers on a month-on-month basis.

In total, active internet subscribers by GSM stood at 123,206,103 compared to 122,792,291. This represents an increase of 413,812 subscribers only. Internet subscribers on GSM networks have now increased by 11,573,587 since December 31, 2018, representing a growth of just 5.6%. The number of internet subscribers was 73, 122,552 5 years ago in October 2014.

Subscribers dump Glo again as 9mobile continues to slip 

Globacom continues to lose internet subscribers as more people dumped the network for the second month in a row. The GSM company lost about 370,845 internet subscribers, an increase from the 155,118 internet subscribers lost in September. The company has lost a cumulative 525,963 internet subscribers in just 2 months.

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