Wednesday, Oct 21st 2020 4:10 PM

Market Digest Nigeria


Union Bank named Advertiser of the Year

Union Bank named Advertiser of the Year

Union Bank has been named Advertiser of the Year’ by CHINI Africa, Cannes Lions Official Festival representative in Nigeria and organisers of the annual Creativity Week. The Bank also received the Bronze category award for ‘Integrated Marketing Campaign’ of the Year.

The awards were officially presented at the 2019 Pitcher awards ceremony, in recognition of the brand’s creativity in the development of impressive advertising campaigns; particularly the ‘Clear Your Doubt’ campaign with its popular tagline – Don’t be an Uncle Thomas, and the more recent ‘Enabling Success’ Television Commercial.

Both campaigns received wide acclaim from advertising professionals, customers and the general public. The commercial which communicated strong themes of introspection, perseverance, healing and hope of a better future for Nigeria, also emerged the most watched Nigerian Commercial on Youtube in 2018 with over 2.7million views.

Receiving the awards, the Head of Corporate Communications and Marketing, Ogochukwu Ekezie-Ekaidem said;

“Our brand is an essential part of our identity and we are truly honored to be recognized as ‘Advertiser of the Year’. We are pleased that our campaigns continue to resonate deeply with audiences across Nigeria and beyond.

Union Bank’s goal was to elevate the voice of the everyday Nigerian for whom we have enabled success for over 100 years, and we thank CHINI Africa and the general public for acknowledging our efforts.”

Union Bank named Advertiser of the Year

From Left – Head, Strategic Brand Management, Union Bank, Ngozi Akinyele; Managing Partner, Neukleos/Image and Time, Eyitayo Olayemi,; Head, Corporate Communications and Marketing, Union Bank, Ogochukwu Ekezie-Ekaidem and Lead, Digital and Social Media platforms, Union Bank, Kelechi Ekeghe, at the Pitcher Awards Ceremony recently in Lagos.

The Pitcher Awards is an annual event organised to celebrate and honour outstanding works from West and Central Africa in various categories including film, print, design, media, PR and digital. According to a statement by CHINI Africa, “the awards are designed to inspire creative excellence in marketing communications and help provide international recognition for the work, companies and people behind them.”

During the just concluded Creativity Week, Union Bank also partnered with CHINI Africa to host the ‘Creating a Better Africa’ (CBA) programme, a conference designed to inspire social purpose, sustainability practices and also to promote creativity as a catalyst for development across Africa.

During the 3-day conference, Mrs. Ekezie-Ekaidem served as the Chair of CBA, delivering an insightful presentation on ‘How brands can play a role in the United Nation’s SDGs while Thomas Kolster, renowned international speaker and author of ‘Goodvertising’ featured as the keynote speaker

About Union Bank Plc.

Established in 1917 and listed on the Nigerian Stock Exchange in 1971, Union Bank of Nigeria Plc. is a household name and one of Nigeria’s long-standing and most respected financial institutions. The Bank is a trusted and recognizable brand, with an extensive network of over 300 branches across Nigeria.

In late 2012, a new Board of Directors and Executive Management team were appointed to Union Bank and in 2014 the Bank began executing a transformation programme to re-establish it as a highly respected provider of quality financial services.

The Bank currently offers a variety of banking services to both individual and corporate clients including current, savings and deposit account services, funds transfer, foreign currency domiciliation, loans, overdrafts, equipment leasing and trade finance. The Bank also offers its customers convenient electronic banking channels and products including Online Banking, Mobile Banking, Debit Cards, ATMs and POS Systems.

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