GTBank, Zenith Bank Plc, Access Bank Plc, United Bank of Africa Plc, Stanbic IBTC Bank have made the Top 100 banks utilizing Twitter, facebook, and YouTube globally in third quarter (Q3) 2019.
The Top 100 list released by The Financial Brand, disclosed that while GTBank ranked 9th, Zenith, Access Bank, UBA and Stanbic IBTC emerged number 13, 28, 33, and 55 respectively on the list of global social media savvy banks in Q3’19.
GTBank’s social media statistics reflected that it had 6.382million Facebook likes, 1.520 million Twitter followers, 20.708 million YouTube views. Zenith Bank’s stats reflected 5.669 million Facebook Likes, 1.07million Twitter followers, 23.73million YouTube views. Access Bank and UBA recorded 2.61million (Facebook Likes), 405,647 (Twitter followers), 5.56 million (YouTube views) and 2.22million (Facebook likes), 397,429 (Twitter followers), and 5.10 million (YouTube views) respectively.
Stanbic IBTC Bank’s social media statistics reflected that the financial institution had 593,055 Facebook ‘Likes’, 240,555 Twitter followers and 8,676,407 YouTube videos, as at the end of Q3’19, Launched in January 2013, the rankings break down the social media stats of retail financial institutions in English-speaking countries for the three major platforms Facebook, Twitter and YouTube.
This series of lists is based on a proprietary database encompassing hundreds of banks and credit unions in English-speaking countries around the world. Every year, The Financial Brand monitors roughly 2,000 banks and credit unions on Facebook and another 2,500 banks and credit unions on Twitter.
The list is made up of banks and credit unions, who are considered skillful at using major social media channels. The criteria, which were adopted in adjudging Stanbic IBTC Bank as the 55th in the list of global banks include Facebook ‘Likes’, Twitter followers, most tweets sent, most Twitter accounts followed, most YouTube video views and most YouTube subscribers
The Financial Brand created the Power 100 database with the hope that it would help bank and credit union marketers more effectively evaluate their social media efforts. The “Top 100” lists should help those in the financial industry identify and analyze institutions that are likely to represent the best social media practices out there today.
How is the Power 100 “Total Score” calculated?
These rankings are based on a score calculated:
- 1 point for every 1,500 Facebook ‘Likes’
- 1 point for every 500 Twitter followers
- 1 point for every 1,000 tweets sent
- 1 point for every 15,000 YouTube video views