LVMH owned e-commerce website “24 Sèvres” to carry Dior, Louis Vuitton and more
LVMH the fashion conglomerate that owns our favourite fashion houses such as Dior, Louis Vuitton and Fendi is gearing up to launch the new site for Le Bon Marché called “24 Sèvres”.
While we may have to wait a while longer, June 6 to be exact — before the website is ready, shopaholics are sure to have bookmarked company’s new venture. Once it is made available in 70 countries, the site will carry 150 labels including 20 brands that are under LVMH.
“With the launch of 24 Sèvres, we are offering them a truly differentiated online experience built on our unique expertise at Le Bon Marché in Paris,” said Bernard Arnault, Chairman and CEO of LVMH. He added “Shopping at Le Bon Marché is a special and unmissable experience for both local and international clienteles. With 24 Sèvres, our clients can now enjoy this unique feeling every day and night, worldwide.”
Like other sites that offer similar e-commerce services to an international clientele, 24 Sèvres will provide editorial content but will focus on innovative visual merchandising which includes video styling consultations. With more clients shifting their focus to the online market, LVMH is looking to appeal to internet-savvy customers while retaining its exclusivity.