Uganda has taken over Germany as Kenya’s top tourist market. The best performing markets include the USA, UK and India with Uganda and China displacing Germany and Italy from the traditional top five spots. Industry data showed that the U.S. has overtaken the UK as the leading international tourist market source.
Kenya’s tourism industry is experiencing positive growth trends as total international arrivals for January to October 2016 by air and sea closed at 729,682 compared to 628,345 in 2015, showing a growth of 16.1%. Kenya Tourism Board (KTB) data also showed arrivals between January and September 2016 rose by 12.5%, to 983,876 compared to 874,544 in 2015.
This robust surge in tourist numbers can be attributed to marketing strategies and incentives initiated by the ministry of Tourism and the Kenya Tourism Board,” said a communication from KTB.