Facebook is getting into a new type of networking. The social media giant said this week that it is rolling out new features in the US and Canada to let businesses post job openings, and prospective workers find and apply to them through Facebook. “This new experience will help businesses find qualified people where they’re already spending their time—on Facebook and on mobile,” the company said in a blog post.
The system Facebook debuted on Feb. 15 aims to minimize hassle for job-seekers and employers, while also giving both more reasons to use Facebook products. Businesses will be able to post jobs and track applications directly from a company Facebook page, as well as communicate with applicants through Facebook Messenger. They can also pay Facebook to promote their job listings to a wider audience.
Job-seekers will see posts in their news feed and integrated with other posts on business pages. They’ll also be able to check “Jobs on Facebook,” a designated landing page for job listings, pegged to location and sortable by industry (e.g., “real estate,” “restaurant/cafe,” “education”) and job type (e.g., “full-time,” “internship,” “volunteer”).
“We’re taking the work out of hiring by enabling job applications directly on Facebook,” Andrew Bosworth, Facebook’s VP of business and platform, said in a statement. “It’s early days but we’re excited to see how people use this simple tool to get the job they want and for businesses to get the help they need.”