Saturday, Sep 18th 2021 6:56 PM

Market Digest Nigeria


Kenya, Uganda and Rwanda launch East Africa tourism portal

Three East African countries have launched an online portal in a bid to jointly market the region’s tourism products. Kenya, Uganda and Rwanda can now advertise tourism products online to source markets across the world via a shared platform (

Board Members

Board Members

The initiative will be a platform for travel and tourism players from the three countries to place their travel packages and provide a new channel to reach out to regional and international markets. It will also be a one-stop-shop for information on tourist products, destinations and experiences with the aim of enhancing access to information.

“The launch of the portal comes at a time when East African countries are jointly working towards marketing the region as a single destination,” Kenya Tourism Board chief executive officer Betty Radier said during the launch of the initiative in Kampala last weekend.

“By coming together, it would be much easier for tourists who want to visit Kenya, Uganda and Rwanda to do so as the destinations are in one region,” she added.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top
Get the best of Market Digest Nigeria financial news
delivered to your inbox daily!
By clicking Give it a try, I hereby: Agree and Consent to the Terms of Use and the Privacy Policy
& I may receive free newsletters & promotions from this site and can choose to unsubscribe anytime.