Three East African countries have launched an online portal in a bid to jointly market the region’s tourism products. Kenya, Uganda and Rwanda can now advertise tourism products online to source markets across the world via a shared platform (http://eadp2.hexakomb.com/).
The initiative will be a platform for travel and tourism players from the three countries to place their travel packages and provide a new channel to reach out to regional and international markets. It will also be a one-stop-shop for information on tourist products, destinations and experiences with the aim of enhancing access to information.
“The launch of the portal comes at a time when East African countries are jointly working towards marketing the region as a single destination,” Kenya Tourism Board chief executive officer Betty Radier said during the launch of the initiative in Kampala last weekend.
“By coming together, it would be much easier for tourists who want to visit Kenya, Uganda and Rwanda to do so as the destinations are in one region,” she added.